Launching App-Less solution, Using LIFX - Licensing?

Hey all!

I’m on the business end of our startup, so forgive my lack of technical understanding.

My startup is building an app-less Smart Assistant, and we’ve since integrated some Smart brands like LIFX into our system.

I’d like to promote our platform and spread awareness to LIFX users, however I understand there are some licensing terms and conditions to follow. With that, our developer said we need approval/permission from LIFX to advertise using their branding, plus share that we have an integration with them on our platform.

Does anybody know what the approval process looks like? We won’t be on any app store, so we won’t need typical app approval as far as I know.


We released to both app stores using LiFX name and brand without issue.

Philips Hue prevents you from using the Philips trademark as far as I know, but allows branding with Hue name trademark.

Other applications use both branding(s) freely on their public facing promotional content such as iLightShow