LIFX lamp shows as 'connected: false' via http API

How can I connect via https API to a light bulb? I can perfectly control it via the phone App, but would need to be able to use it via an external device (video room system) using the http API.

“id”: “d073d522xxxx”,
“uuid”: “2ca000cf-8027-4351-xxxxxxxxxxx”,
“label”: “EDR-Lamp”,
“connected”: false,
“power”: “off”,
“color”: {

“results”: [
{
“id”: “d073d5229xxxx”,
“status”: “offline”,
“label”: “EDR-Lamp”
}