I’m an architectural lighting designer and have been enjoying using your lamps in our home for some time. Recently I changed out the LED retrofit PAR 30 lamps in two recessed light fixtures over a set of stairs with your BR30 lamps. I an now able to nicely control color and intensity but the beam spread is way too broad. How about developing a LIFX lamp with more defined optics? Look at what Ketra has done, albeit for more professional, i.e., not consumer, applications. In my opinion, this is a next step for LIFX.