LIFX Developer Zone

Start Google routine from LIFX Smart Switch button

Is it possible to start a Routine that is set up in Google Home by pressing one of the buttons on a LIFX Smart Switch? The Routine controls some other Google Home devices which are not LIFX (like music, fan, etc)
For example, instead of “Hey Google, Goodbye” - you can press one of the buttons on LIFX Smart Switch and it will perform the same Routine?